How TikTok Became Home To A New Kind Of Fashion Influencer

The year was 2012. Then-teenage blogger Tavi Gevinson sat in the front row at the Dior show in Paris wearing an enormous bow on top of her head, baffling many fashion insiders who couldn’t understand why a 13-year-old had been invited to cover a fashion show (let alone block views of the runway). At the time, before there were influencers, fashion bloggers were the ones donning eccentric looks to fashion shows and commenting on industry happenings and trends with the confidence of a career critic. 

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